José Kranen is the designer behind JOOS prints and patterns. The earth as seen from space was the biggest inspiration for these prints. There is something called ‘the overview effect’, this is the feeling astronauts get when they see planet Earth from space, they suddenly realize how tiny we all are and that we have to take care of our beautiful planet. The prints designed for Shura come from the beautiful patterns our planet creates.
JOOS starts drawing or painting by hand. This way, coincidences lead to great and unexpected form and color combinations. These drawings are scanned and edited in Photoshop.